The AskAboutGames site is an online resource used to promote safe and sensible gaming to children and families, and offer advice for family friendly games that can be enjoyed by children of all ages. Its main role is to promote PEGI ratings and the role of the Video Standards Council in rating UK games according to what is age appropriate. The site is also frequently used by government, educators, and press for information about PEGI ratings, parental controls and online safety.

The site currently has 190k unique visitors a year, which is high, but the site hadn't been refreshed in a long time, so the look and feel did not reflect what a trusted and respected resource askaboutgames is, or offer the ability for more growth. We were asked to re-fresh the brand, with a new logo, branding materials, a fresh new design and developed wordpress site plus marketing materials - all in less than a month for a very quick launch - no small feat! 


Art Direction: Chris Micklefield/Steph Martin

Designer: Chris Micklefield/Steph Martin

Developer: Steph Martin

AskAboutGames Logo-03AskAboutGames Logo-03
Screen Shot 2017-10-11 at 14.08.12Screen Shot 2017-10-11 at 14.08.12


With the need for such a quick turnaround it was necessary for a very strict time management guide, and to use efficient tools to support this. Marvel was used to provide x3 concepts, and then develop a final concept for the client. To reflect the new user journey and keep all new functionality clear and concise by provided 'real-time' interactions that would be created on the final site.