We were tasked with developing a content hub for Impulse on Tumblr to promote their relationship with Anne Marie, a performer and artist who would host their 'Impulse Academy' - a space for young women to learn new skills and develop themselves. As well as push their competition for a chance to meet and work with her.

We made it fun and playful and highlight Anne Marie plus the Impulse fragrances. Animation and colour were key in our designs, especially considering the medium it would be sat in - Tumblr. The artwork was to not feel too 'advertising' but shareable and deliver an element of entertainment when viewed. 


Art Direction: Lorena Teruel/Steph Martin

Designer: Lorena Teruel/Steph Martin

Animation: Steph Martin

impulse logo_bigimpulse logo_big


To promote 'The Impulse Academy' we also created some more animated content with Anne Marie to push on social within the Impulse Academy paint and neon 'edgy' style that represented Anne Marie and the fun, creative skills she would be working with. A filter to be used on Snapchat via Geo Location on the day of the event was also developed.