Ferrero-owned confectionery brand Kinder Bueno wanted to tap into a grown-up audience. With a newly developed campaign based on the social language of ‘adulting’ we did just that. For many fledgling adults, acting like a real grown-up can be a struggle. Across the internet, young men and women are congratulating and commiserating one another as they wrestle with the day-to-day demands of becoming a grown-up – be it setting up direct debits, doing proper food shopping or switching energy supplier. The campaign aims to celebrate these mini wins, and see Kinder Bueno as the reward for success. 

The ad features a 20 second master for VOD, three 10 second cut downs and a master edit. Brett Domino, known for his appearances on Channel 4’s 8 out of 10 Cats Does Countdown, wrote and directed the ad. 


CREATIVE POOL 2018 • Advertising: Digital • Bronze & People's Choice Award

CREATIVE POOL 2018 • Social • Bronze

THE DRUM DADI AWARDS 2018 • Branded Content • Nomination (awaiting results)


Creative Director: Jeff Bowerman

Creative Team: Fluff Higgins/Britt Collins

Designer: Steph Martin


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Kinder Bueno, Now That's Adulting:

 The Drums Ad of the Day ⟶