OLAY BRAND POSITIONING: SOCIAL
Off the back of our success with other beauty brands, we began working with Olay after coming to us with less than 10,000 followers on their UK social account. Their original content being repurposed above the line content re-used for social, we realised we needed to take create more beautiful, product educational content that gave their followers a reason to follow them, create brand awareness and develop a relationship with their consumers.
After a course with the London School of Photography in Product photography, I took on the challenge of concepting, shooting and editing the products for their social account, becoming the lead on the creative and developing an aesthetic fit for their brand but also for their Instagram audience.
THE TEAM
Creative Director: Caroline Paris
Art Direction/Designer: Steph Martin
BEHIND THE SCENES
All content we create for Olay social is developed at Brave in agency, I concept, prop shop, style, art direct, shoot and edit all of the creative product shots. Below you can see my make shift studio in the meeting room (lol) and an example of the concept deck I would usually send to the client.
