VIRGIN TRAINS eCRM & SOCIAL

Virgin Trains have been the bread and butter of my past year at TMW, working on all kinds of emails and social campaigns from 'cheep fares' in Easter, to winning a gold DMA (eCRM) for completely re-vamping the UX and UI design in their 13 email strong pre-departure scheme (seen below). Leading the design and developing the brand, pushing it further visually, whilst also enhancing the efficiency of the team - introducing and working with Taxi, the simple drag and drop email building software - making more time for creativity and animation gif making (my favourite past time) in the visuals. 

Awards:

DMA - Gold for eCRM

THE TEAM

Creative Directors: Luke Clark/Dave Willis

Designer: Steph Martin

VirginTrainsLogo.svgVirginTrainsLogo.svg
UX-PreDeperatureUX-PreDeperature

TAXI FOR EMAIL

After painstakingly working out the modules we use most commonly, and creating an easy to use template, then testing it, we moved it from our smart object layered PSD's into Taxi. This gives us the ability for us to set up a super quick and easy template to develop our emails within - and although templated, this actually means we have more time to push our emails creatively. It also helps with new joiners and freelancers, by having a guideline and template to adhere to, there is never a pixel out of place, or a font missing. Our emails are now consistently brand guarded across the board, meaning one less thing to worry about within the design team, and more time to have fun with illustrating, animating and pushing one of the most common and best functioning pieces of marketing to stand out in the crowd. 

Screen Shot 2017-10-11 at 12.20.58Screen Shot 2017-10-11 at 12.20.58

BOLD, FUN, 'CAN WE MAKE IT INTO A GIF' HEADERS

Being a keen motion designer I've been asked more and more to 'gif' our Virgin headers. Animating shows off our creative even more so, and takes it to another level, making them super eye-catching. Our designs are bold, fun, and grab attention - as seen in the tweets below! 

VIRGIN TRAINS SOCIAL 

We've also push 'bold, fun and attention-grabbing' creative for Virgin Trains social. We developed a 'speed-reading test,' as seen in the campaign below. I was asked to concept then develop the look and feel - after storyboarding, and animating test gifs - I worked with Lloyd Francis, the in-house motion lead at TMW, to develop the awesome video below.